Salesacademy not Codingacademy

For the last few years, angel and venture capital investors in technology have been biased away from non-technical founders. Entrepreneurs would hear things like: “If you’re not an engineer — find one to be your co-founder” or “If you’re not a developer — become one”. A talented technical founder has a 4-year Computer Science degree, and in many cases, years of coding […]

Of Course Marketing is a STEM Career

15–1199.10 Fifteen dash eleven ninety-nine dot ten. I had to look twice. Music rose to a dramatic crescendo that quickly segued into “I have a Golden Ticket” from Willy Wonka and the Chocolate Factory. It was true. Marketing is now a STEM Career. — – The Standard Occupational Classification (SOC) System rarely brings joy. They’re […]

Marketers, Marketers, where art thou?

People say good developers are hard to get, but that’s not true, there’s loads of good developers, they are just hard-work to recruit. Good marketers, on the other hand, are just a very rare breed. So we’ve decided to take matters into our hands and start the Scaleworks Marketing Academy — where we will coach SaaS marketers and […]