Free Is Not A Business Model, Especially For Your Book.

A group of Product Managers just co-authored what sounds like an interesting book, called ‘Launch’. But I doubt it will get the readership it may deserve. It certainly won’t get a mass of critical reviews. Why? Because it’s free. Free isn’t a business model. Charging isn’t only about making money (gasp!),it’s about creating the perception of value — and […]

Don’t Grandfather Prices

I don’t know of another industry that grandfathers price like SaaS does.